M: Stability
L: Change
RULES
M: Make Rules
L: Break Rules
APPROACH
M: Plans Details
L: Sets Direction
CULTURE
M: Execute
L: Shape
CONFLICT
M: Avoid
L: Use
DIRECTION
M: Existing Roads
L: New Roads
CREDIT
M: Takes
L: Gives
DECISIONS
M: Make
L: Facilitates
VISION
M: Tell
L: Sell
STYLE
M: Transactional
L: Transformational