Leaders need to be a communication champion who enable followers to "live" the vision in their day-to-day activities.
A blind man was brought to the hospital. He was both depressed and seriously ill. He shared a room with another man and one day asked, "What is going on outside?" The man in the other bed explained in some detail about the sunshine, the gusty winds, and the people walking along the sidewalk.
The next day, the blind man again asked, "Please tell me what is going on outside today." The roommate responded with a story about the activities in a park across the way, the ducks on the pond and the people feeding them.
The third day and each day thereafter for two weeks, the blind man asked about the world outside and the other man answer, describing a different scene. The blind man enjoyed these talks, and he grew happier learning about the world seen through the windo.
Then the blind man's roommate was discharged from the hospital. A new roommate was wheeled in, a tough-minded businessman who felt terrible, but wanted to get work done. The next morning, the blind man said, "Will you please tell me what is going on outside?" The businessman didn't feel well and de didn't want to be bothered to tell stories to a blind man. So he responded assertively, "What do you mean? I can't see outside. There is no window here. It's only a wall."
The blind man again became depressed and a few days later he took a turn for the worse and was moved to intensive care.
Source: The Leadership Experience, Richard L. Daft 5e
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