LEADING WITH TRIBES: THE MECHANICS OF CHANGE

At ttheMOVEMENT we get excited about anything to do with leadership.  Leadership facilitates organizational, institutional, cultural, personal and global change.  Change on any of those levels create a paradigm shift and a redifining of the status quo.  This is one of the "Raison D'Etre" of ttheMOVEMENT.  If there was a "Best of ttheMOVEMENT" collection of lectures, Seth Godin would certainly be included in that group.

SETH GODIN is a bestselling author, entrepreneur and agent of change.  In his TED TALKS lecture on Leading With Tribes (above), Godin presents the history of the process of change and introduces what he feels is the future of facilitating change, LEADING WITH TRIBES.  This concept is very consistent with Simon Sinek's philosophy of connecting at the belief level in his TED TALKS lecture "HOW GREAT LEADERS INSPIRE ACTION" (scroll down to January posts on ttheMOVMENT).  I have summarized Godin's lecture your reference but nothing beats hearing the info directly from the source.  Click on the video clip above and prepare to be inspired. Godin's presentation is an absolute gem.  He is quickly becoming one of my favorite sources inspiration and a mentor for cultural change.

LEADING WITH TRIBES
The process of change starts with a change in the way ideas are created, spread and implemented.  Since the industrial revolution we have seen 3 evolutions of idea creation, communication and implementation.

1. Factory - Cheaper workers & Faster Machines - "We can make it cheaper and faster than anyone else".
2. TV - Push Advertising - Average ideas to appeal to a Mass Market, with plenty of ads.  Hypnotize consumers to buy
3. Leadership - Understanding Tribes (silos of interest); leading and connecting people and ideas.  Find something worth changing then assemble tribes.  It's starts with one, but is necessary to connect with others so that the idea and tribe become bigger than ourselves.  Then it becomes a MOVEMENT.  Creating a MOVEMENT isn't for everyone, it's not a mass thing.  Movement leaders must find the true believers. 

MECHANICS FOR CREATING A MOVEMENT
Find a group that is disconnected, but already has a yearning.  No need to pursuade people to want something they don't yet have.

1. TELL A STORY to people who want to hear it.
2. CONNECT A TRIBE of people who are desperate to be connected to each other.
3. LEAD A MOVEMENT and lead change.

Important to realize that you can't do this by yourself; get others to join your climate ride.

BECOME A HERETOCH
See the status quo and want to change it, instead of seeing rules and wanting to follow. 

THINGS LEADERS HAVE IN COMMON

• Challenge the status quo
• Build new cultures
• Curiosity
• Connect people to one another
• Commit to the course

3 QUESTIONS FOR LEADERS

1. Who are you upsetting? - If you're not upseting anyone then you're not changing anything
2. Who are you connecting?
3. Who are you leading?